Don’t make it perfect, make it now
Gavin Strange

Never before have I seen such an energetic talk as the one that was given by Gavin Strange.

It was full of messages that centred around the idea of being creative and trying out new ideas. Generate new ideas, develop them, try them out, experiment. It doesn’t matter how you do it. Some prefer to take a more targeted approach with an end-goal in mind. Others like to take a more exploratory approach. Doesn’t matter which, try out these ideas.

Seek creative satisfaction wherever you can get it. How do you find time? Use a time circle to map out the amount of time you have in the day. There are 24 hours in total, how much of this time do you spend on eating, sleeping and working. How much time do you have left over? How do you spend this time? Allocate some time for side-projects. Your career can flourish from these side projects, and from sharing them.

The most important thing is that you share your ideas and creations. Even if they don’t work out, even if its ugly, the very fact it exists make it important. It should be shared with the world.

“If we don’t tell our stories no one else will” – Mira Nair

Flying the plane while changing the engine
Hilary Brownlie

Who are we designing products for? The customer of course. What happens when we start designing ‘with’ the customer instead of ‘for’ the customer? A drastic culture change that encourages collaboration and benefits both the user and the organisation.

In this talk, Hilary Brownlie walks us through how this culture change occurred. Instead of starting with a brief, the question ‘what could we improve?’ was asked. This led to the Scottish Approach to Service Design (SAtSD), an approach where services are designed with the customers, rather than for the customers. The ideas that developed from this approach led to the company culture changing that had more empathy and encouraged designers to listen to the users. Overall, there was a much stronger focus on the user.